Context
Paedcentric is an app designed to make paediatric care delivery and tasks tracking easier, faster, and more accurate. It’s built for doctors and nurses involved in the day to day medical management of children.
Before
The app was born out of the frustrations of our founder, Tari Yousuo, while he was a house officer in the department of paediatrics.
Handovers were messy, tasks could easily slip through. Ward rounds felt redundant. The tendency for gaps in communication were high.
Our founder was always scribbling the plan for the day on a piece of paper to make it easier to follow through and handover to the next person.
The move
That paper workflow was turned into an app.
Clarified who the app is for, the problem it solves, and what visual and emotional language it should portray, we:
What we built
- Brand’s visual identity
- Paedcentric Android app
- Website
- Launch video
After
Now Paedcentric is a fully fledged brand with a working app listed on Playstore, a website for communications, and is growing steadily.
Evidence
32
Users Pre-launch
Next
Getting users via social media and our founder’s personal network. We support with marketing, creating graphic designs, social media content, and running analytics to pinpoint what’s bringing in more users.