Context
Medics Express connects healthcare professionals with the hospitals and clinics that need them.
Founded by Dr. Chinedu Ojiaku, operating out of South-South Nigeria for about a year now.
Before
Recruitment ran through personal networks. It worked, and placements were happening, but growth depended on who the founder already knew.
Hospitals and professionals outside that circle had no way to find the business, understand what it offered, or trust it at first contact.
The move
Before adding more marketing, Medics Express needed to look and sound like the dependable service it already was. So the first move was clarity: a brand and a website that could speak to two audiences, hospitals that need staff and professionals looking for work, without the founder in the room.
What we built
- A brand identity for Medics Express.
- A website that speaks to hospitals and to healthcare professionals, optimised to convert them into users/partners.
- An Android app to run recruitment operations for Medics Express.
After
Medics Express now has a professional presence that hospitals and healthcare workers can find, understand and trust, and the foundations to grow beyond the founder’s personal network.
Evidence
Next
Listing the Android app on Google Play store in preparation for nationwide growth. Developing an iOS App.