Sound familiar?
- You boost posts and hope for the best.
- Ads bring clicks, but not customers.
- You can’t tell how much each enquiry is costing you.
- Every time you stop spending, the enquiries stop too.
What the work includes
Spend with a clear return in mind
- Campaign strategy Who to reach, with what offer, on which platform, and what a good result looks like.
- Meta ads Facebook and Instagram campaigns built around your audience and your offer.
- Google Ads Search campaigns that reach people at the moment they’re looking for you.
- Landing pages Pages built for the ad, so the click turns into an enquiry instead of a bounce.
- Tracking Pixels and conversion tracking set up properly, so every naira is accounted for.
- Testing and reporting Ads and audiences tested continuously, with cost per enquiry reported in plain language.
How it works
Clarify. Build. Grow.
- Clarify We define the offer, the audience and the number that matters, such as cost per enquiry.
- Build We set up tracking, landing pages and campaigns, then launch with a test budget.
- Grow We keep what works, cut what doesn’t, and scale spend only when the numbers support it.
Is this right for you?
A good fit if
- You have an offer people already buy and want more of the right customers.
- You can set aside a monthly ad budget on top of our fee.
- You want results you can measure, not just reach.
Probably not, if
- Your website or offer isn’t ready. Ads amplify what’s there, so we’d fix that first.
- You want to test ads with a very small, one-off budget.
Questions
How much should I spend on ads?
It depends on your market and goals. We’ll recommend a starting budget that’s enough to learn from, and scale only when results justify it.
Is the ad budget included in your fee?
No. Ad spend is paid directly to the platforms, so you always see exactly where it goes.
Which platform is best for my business?
Where your customers spend their attention. For many Nigerian businesses that’s Instagram and Facebook; for people actively searching, it’s Google.
Do I need a landing page?
Usually, yes. Sending ads to a homepage or Instagram profile wastes much of what you pay for.